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Sep 19, 2024
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2014-2015 Graduate Studies Bulletin [Archived Catalog]
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IBUS 722 - Export Marketing|Credits: 3
Provides a sound understanding of the role of exporting in the internationalization process and of key features of the environment in which exporters operate. Also covers selected topics of export marketing procedures.
Prerequisites: DMSB 702 or IBUS 702
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